ART DIRECTOR/GRAPHIC DESIGNER/CREATIVE LEADER

Thanks for visiting! I’m glad you’re here.

I’m an award-winning creative and a genuinely nice guy (perhaps it’s the combo of being Canadian and Midwestern.)

Having developed my skills at excellent advertising and marketing agencies in Milwaukee and Chicago, I’m now a freelance art director, graphic designer and creative leader. I would love to partner with you and your team.

I always bring a strong blend of creativity and craft to all of my work.

I am also a fine artist working primarily in photography and mixed media.

freelance + agency work

I’m happy to play a variety of roles on a wide array of projects in traditional print, packaging, digital, social, experiential, video, and even product design. From concepting and creative direction to art direction, graphic design, design execution, and production management, I’m a great partner for you and your team.

I am currently a full-time freelance creative, providing art direction, graphic design and production for agencies, companies, in-house departments, and non-profits remotely around the world and on-site in Chicago.

Please note, non-disclosure agreements prevent me from publicly sharing some of the excellent work I’ve done for some clients. When we discuss a potential engagement, I may be able to share an appropriate level of detail about some additional projects.

Specializations include:

Logo Design, Identity Systems,
Brand Guidelines
Print Collateral, Annual Reports, Publication Design, Advertising, Catalogs, Direct Mail, Book Design, Music Packaging
Digital (Websites, E-commerce, Social Graphics, Display Ads, Motion)
Packaging
Point of Sale Retail/Shopper Marketing (Print and Digital)
Out of Home (Billboards, Buswraps, etc.)
Presentation Design
Event Marketing (Concepting, Graphics, Renders, Presentations)
Campaign Concepting
Main/Key Visual Concepting and Development, Versioning to Print and Digital Tactics
Adapting and Versioning Concepts by Other Creatives

Portfolio

select agency clients

select freelance clients

fine art/ photography

I have a Studio Art degree from New York University with a concentration in photography, art history, and criticism.

Past exhibitions in New York, Milwaukee, Madison, and Stevens Point, Wisconsin. Select pieces are available on society6.com/joelrichter — order as framed or unframed prints in a variety of formats.

I have a passion for travel, landscapes, cityscapes and capturing the extraordinary in the ordinary.

Current exhibitions:
maebird gallery, Steven’s Point, WI
(April 2023-Present)

The Muse Gallery Guesthouse, Bay View, WI
(November 2023-January 2024)